As the influence of perilla in the international market continues to expand, ensuring the sustainable development of the perilla industry has become a focus of attention both inside and outside the industry. In order to achieve long-term stable development of the perilla industry, attention needs to be paid to the following aspects:
1. Resource protection and rational utilization
As a natural resource, the sustainable utilization of perilla is crucial. We should strengthen the ecological protection of perilla cultivation areas, prevent excessive development and pollution, and ensure the quality of the perilla growth environment. At the same time, promote scientific planting techniques and management methods, improve the yield and quality of perilla, and achieve maximum utilization of resources.
2. Technological innovation and research and development
Continuous technological innovation is an important driving force for the development of the perilla industry. We should increase our research and development efforts in the deep processing of perilla products and develop more new products with market competitiveness. At the same time, we will strengthen cooperation with universities and research institutions, introduce advanced technologies and talents, and enhance the technological content and added value of the perilla industry.
3. Market expansion and brand building
Actively explore domestic and international markets, enhance the popularity and influence of perilla products. Strengthen brand building and marketing promotion, create a perilla brand with regional characteristics, enhance product added value and market competitiveness. At the same time, pay attention to changes in consumer demand, adjust product structure and market strategy in a timely manner, and meet market demand.
4. Industry chain collaboration and integration

Strengthen the upstream and downstream collaboration and integration of the perilla industry chain, and form a joint force for industrial development. Promote the close connection of planting, processing, sales and other links, reduce production costs, and improve overall efficiency. At the same time, guide and support cooperation and alliances among enterprises to jointly promote the healthy development of the perilla industry.

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