1. Exploring the potential of international markets
Perilla, as a plant with unique flavor and medicinal value, has a wide potential market worldwide. With the acceleration of globalization and the improvement of consumer health awareness, the demand for perilla in the international market continues to grow. Therefore, promoting the internationalization of perilla and exploring international markets is of great significance for the long-term development of the perilla industry.
2. Quality and standardization construction
In order to meet the needs of the international market and improve the competitiveness of perilla products, it is necessary to strengthen the quality and standardization construction of perilla. This includes establishing quality standards and operating procedures for the entire process of planting, picking, processing, and storage of perilla, ensuring the quality and safety of perilla products. At the same time, strengthen the supervision and testing of the quality of perilla products, and improve the overall quality level of perilla products.
3. Brand building and marketing promotion
Brand building and marketing promotion are crucial in the process of expanding international markets. By building the brand image of perilla and enhancing the popularity and reputation of perilla products, it can enhance consumer trust and recognition of perilla products. At the same time, diversified marketing methods such as social media, online platforms, exhibitions, etc. are utilized to promote and promote perilla products, attracting more international consumers to pay attention to and purchase perilla products.
4. Establishment of cooperation and alliances
To enhance the international competitiveness of the perilla industry, cross-border cooperation and alliances can be established. By establishing cooperative relationships with international research institutions, industry associations, enterprises, etc., and sharing resources, technology, and market information, the internationalization development of the perilla industry can be promoted. At the same time, join international industry organizations and exchange platforms, participate in the formulation and discussion of international standards and rules, and enhance the discourse power and influence of the perilla industry in the international community.
5. Cultural exchange and promotion
As a plant with rich cultural connotations, perilla can enhance its attractiveness in the international market through cultural exchange and promotion. Organize perilla cultural festivals, exhibitions, seminars and other activities to showcase the traditional cultural charm, health value, and industrial development achievements of perilla to the international community. Through cultural exchange and promotion, enhance international awareness and understanding of perilla, and promote the expansion and development of perilla industry in the international market.
In summary, the expansion of perilla in the global market requires a comprehensive consideration of multiple factors. By strengthening quality and standardization construction, brand building and marketing promotion, cooperation and alliance establishment, as well as cultural exchange and promotion measures, the development of the perilla industry in the international market can be promoted, and the internationalization upgrade and transformation of the perilla industry can be achieved.

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